Press Kit
Press Kit
For all press, media inquiries or quotes, please contact us at press@corefirstpilates.com
The History of Corefirst. The future of Pilates.
Drawing from his own experiences and the challenges he faced overcoming cancer at a young age, Corefirst Founder, Doniphan Stone embarked on a journey to create a solution that would empower individuals to prioritize their health without sacrificing their busy lifestyles. Pursuing this dream, he meticulously crafted the first prototypes of Corefirst within the walls of his home.
From our modest beginnings, Corefirst has formed into a global community of tens of thousands of remarkable individuals, who have embraced the power of Corefirst to transform their bodies and lives. They are the epitome of strength, resilience, and dedication, pushing beyond their limits and achieving their fitness goals while navigating the demands of their everyday lives.
We strive to create an experience, where each movement is infused with purpose and grace. Our approach is rooted in inclusivity, ensuring that everyone, regardless of their background or fitness level, can access the transformative benefits of Pilates.
Company Description
Corefirst is a pioneering brand in the realm of at-home Pilates fitness, dedicated to making the transformative power of Pilates accessible to everyone. With a blend of innovative equipment and expert-led classes, Corefirst is on a mission to democratize a fitness method that has traditionally been exclusive. By merging top-tier quality with affordability, Corefirst is reshaping the way individuals experience Pilates, offering a holistic approach that caters to both beginners and seasoned enthusiasts.
Unique Selling Points
- Innovative Equipment: Corefirst's signature Pilates bands emulate the straps of a traditional Pilates reformer, bringing studio-quality workouts to the comfort of your home.
- Patent-Pending Design: Our auto-adjusting hand and foot wraps are a testament to our commitment to continuous innovation in the fitness space.
- Affordable Luxury: Experience the benefits of a high-end Pilates studio without the hefty price tag. Corefirst offers premium quality at a fraction of the cost.
- Expert-Led Classes: Available on our Corefirst App and at https://studio.corefirstpilates.com provide a curated selection of classes led by seasoned professionals, ensuring users get the most out of their equipment.
- Community-Centric: Beyond equipment and classes, Corefirst fosters a vibrant community where users can connect, share experiences, and motivate each other.
- Inclusivity at its Core: Catering to every size, shape, and fitness level, Corefirst ensures everyone feels welcome and empowered on their Pilates journey.
In the news
- Named "The best Pilates experience at home" by Vanity Fair 2023
- Corefirst featured in Business Insider
- Voted "Best Reformer Replacement" by Cosmopolitan Magazine 2023
- Used by Pro Athletes including: Josh Pederson (Kansas City Chiefs), Robert Brantly (New York Yankees), Nick Williams (Detroit Lions), John Franklin III (Tampa Bay Buccaneers), Greg Joseph (Minnesota Vikings)
- Top choice for 'pop-up' Resistance Pilates classes by dozens of studios across the country including: Fitness World (Canada), Soul Studio (Alaska), Dynamic MVMT Studio (Delaware), Sunshine Yoga Wellness (Indiana), Pilates Sculpt (Texas), The Core Place (NJ), Core Barre (Connecticut), Barre3 (Oregon)... and many more
Brand Book
Assets
Rated Average 4.7 Stars out of 1,600 reviews!
Our Core Products
Our newly redesigned Corefirst Level One and Level Two pilates systems are our evergreen products beloved by at-home customers and pilates connoisseurs. The only tool you need to get reformer-style workouts without a reformer.
Product Catalog
We're on a mission to bring pilates to the people and shake the industry to its core.
Founder Bios
Doniphan Stone
Doniphan Stone embarked on his professional fitness journey by establishing his own personal training company immediately after college. Over the years, he has empowered thousands to unlock their greatest potential, guiding them towards healthier, more fulfilling lives. Co-authoring a book on the art of manifesting goals from within, Doniphan offers readers a blueprint to not just chase their dreams, but to thrive along the way.
As the inventor behind the Corefirst system, Doniphan holds several patents, showcasing his dedication to revolutionizing the fitness industry. Today, he proudly stands as the President and Co-Founder of Corefirst. Residing in Denver, Colorado, with his wife, Mia, Doniphan balances his leadership at Corefirst with personal passions. He's an avid Pickleball player, fitness enthusiast, and is deeply committed to his non-profit, which focuses on equipping and empowering individuals.
Jeff Huling
Jeff Huling, a visionary in the world of fitness innovation, has a knack for turning simple ideas into global sensations. As the co-creator of the TRX Rip Trainer and the Nautilus Glute Drive, he transformed garage-born ideas into products with over $25 Million in global sales. His knack for blending traditional techniques with modern design is evident in his every creation.
As the CEO and Co-Founder of Corefirst, Jeffrey's vision drives the brand's commitment to revolutionizing Pilates. Outside the realm of business, Jeffrey cherishes the vibrant life Denver, Colorado, has to offer. Whether it's exploring the Rockies or engaging with the local fitness community, he's deeply rooted in the ethos of the city he calls home.